Favorite Parts Of Working In Retail As A VP Retail Partnerships
Erin's favorite aspect of the consumer goods industry is witnessing the immediate, positive impact Blendjet's product has on customers' lives, a stark contrast to prior roles in software where the effects were less tangible. The accessibility of healthy eating enabled by Blendjet is a source of satisfaction, as evidenced by the frequent customer testimonials highlighting a "healthier lifestyle."
Consumer Products, Brand Management, Marketing, E-commerce, Direct-to-consumer
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Erin Kristovich
VP Retail Partnerships
Blendjet
Washington University in St. Louis
NYU Stern Business School
Spanish & Other Languages, English
Consumer Packaged Goods (CPG)
Sales and Client Management
Video Highlights
1. "Witnessing the immediate impact of Blendjet on customers' lives and lifestyles is a rewarding aspect of this role."
2. "The accessibility of healthy options is a positive outcome of Blendjet's product, which is a fulfilling aspect of the job."
3. "Erin's previous experience in software is contrasted with her current role, highlighting the tangible impact of consumer products on daily life."
Transcript
What is the best part about being in this industry?
The best part about being in this industry is you get to see the impact your product has on customers pretty much instantaneously. People post about us all the time, tag us, and write about how much our product has helped them live a healthier lifestyle.
Even though we're really selling it as a tool of convenience, the byproduct of that tends to be that people are healthier. Typically, if you're hungry and it's short notice, you eat something unhealthy.
We've made blending more accessible, therefore healthier options are more accessible. So, that's been really cool to see. In the past, I worked at software companies that people definitely liked using, but they didn't have this direct impact on someone's day-to-day lifestyle.
It's been really interesting to work on something that I can see the immediate impact with a customer.