Biggest Challenges Faced by a Business Owner at Thin Leaf Press
Erik's biggest challenge is effectively delegating tasks to assistants, even though "they are totally capable," because it often seems faster to do things independently. The current goal is to transition from a state where the business runs smoothly in their absence to one where assistants are empowered to "put the foot on the gas pedal," requiring more management time upfront to improve delegation.
Delegation, Time Management, Leadership, Efficiency, Business Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Erik Seversen
Author, Business Owner
Innovative Educational Services; Thin Leaf Press; Self-Publishing Center
UCLA
Anthropology, University of Virginia, MA
Anthropology, Sociology
Consulting & Related Professional Services, Education
Consulting
Honors Student, Scholarship Recipient
Video Highlights
1. Delegation is a key challenge: Learning to effectively delegate tasks to assistants is more time-consuming than doing them personally, but essential for growth.
2. Importance of keeping assistants productive: Ensuring assistants are consistently engaged in meaningful work is crucial for maximizing efficiency.
3. Transitioning to a management role: Moving from a role where the business is dependent on your direct involvement to one where it runs smoothly even in your absence is a significant and interesting transition.
Transcript
What is your biggest challenge in your role?
My biggest challenge is keeping my assistants busy on things that need to get done, rather than doing them myself without pausing to delegate. I have six very capable assistants, but delegation is something I need to improve.
Right now, the company runs even when I'm not at my desk. If I can use my assistants more effectively, it will be like putting my foot on the gas pedal.
This is an interesting transition. It takes more time to manage that process than to just do things myself. So, figuring out how to delegate better is my biggest focus.