Biggest Challenges Faced By A Director Product And Retail Strategy At DYNACRAFT
Rick, a Director at DYNACRAFT BSC INC, identifies the biggest challenge in the role as "juggling" multiple projects and departments while simultaneously adjusting to the rapidly changing retail landscape, noting the constant influx of "black swan event[s]" like tariffs, freight shortages, and global pandemics. Success in this tumultuous environment, according to Rick, hinges on the ability to adapt to the ever-evolving environmental conditions.
Project Management, Retail Strategy, Problem-Solving, Adaptability, Industry Realities
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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DeCarli
Director, Product Development and Retail Strategy
DYNACRAFT BSC INC
Arizona State University (ASU) - W. P. Carey
Industrial, Supply Chain Management
Apparel, Beauty, Retail & Fashion
Business Strategy
Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. Juggling multiple projects, departments, and initiatives simultaneously is a significant challenge.
2. The rapidly changing retail landscape, marked by frequent 'black swan' events like tariffs, freight shortages, and global pandemics, requires constant adaptation and critical thinking.
3. The ability to adjust to the changing environment is crucial for survival and success in the current tumultuous retail landscape; companies that fail to adapt risk failure.
Transcript
What is your biggest challenge in your role?
Typically, I'd say juggling however many projects, departments, and initiatives are going on at any given moment. The other aspect is changes in the retail landscape. I don't think I've seen a quarter without a black swan event over the last four or five years.
It's different every time, and it kind of comes back to critical thinking and problem-solving. At one point you're dealing with tariffs, a couple of years later you're dealing with freight shortages, you're dealing with a global pandemic and supply shortages.
Probably the biggest challenge is juggling and adjusting to the changing retail landscape, which in recent years has been changing a lot more quickly than in past years. I've kind of watched some companies adjusting, and those that don't kind of go by the wayside.
It's a tumultuous time right now to be in retail. But I think those people that are able to adjust to the changing environment will make it through.