A Day In The Life Of A Senior Manager Fleet Marketing At Amazon
David, a Senior Manager of Fleet Marketing at Amazon, starts each day at 4:00 or 4:30 AM, dedicating time to "deep thinking," skill development in generative AI, and "document writing," a key communication method at Amazon. The remainder of the day balances meetings ("usually try to keep meetings to 40% of the day"), internal team check-ins, collaboration with leadership and peers on marketing campaigns, and flexible time for ad-hoc requests.
Project Management, Communication, Leadership, Generative AI, Strategic Planning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
David Marshall
Senior Manager - Fleet Marketing
Amazon
Baylor University
Arizona State University (ASU) - W. P. Carey - Masters Business Administration (MBA)
International Relations & Affairs
Manufacturing, Operations & Supply Chain, Advertising, Communications & Marketing
Business Strategy
Disabled, Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, Veteran, First Generation College Student
Video Highlights
1. He starts his day early (4:00-4:30 AM) to dedicate time to personal skill development, focusing on generative AI and its applications in his work.
2. David emphasizes the importance of strong writing skills in his role at Amazon, highlighting the prevalence of written communication over PowerPoint presentations.
3. His workday is a balance of meetings (aiming for 40% of his day), internal team check-ins, collaborations with leadership and peers on marketing campaigns, and dedicated time for ad-hoc requests and project discussions with team members, showcasing the collaborative nature of the role.
Transcript
What does a day in the life look like for you?
I'm a morning person, so my day starts early. I usually get up between 4 and 4:30 AM. That's my time for deep thinking.
I use a couple of hours before my baby wakes up to learn and develop different skills within generative AI. I focus on understanding various uses and tools to implement within my program. This morning routine also includes document writing.
Document writing is significant at Amazon; it's how we communicate. Everything is written, with very little PowerPoint. I use that quiet morning time for a lot of my writing and planning.
After that, I spend an hour or two on family matters, roughly from 6:30 to 8 AM. From 8 o'clock onwards, it's a normal workday, typically from 8 AM to 4 or 5 PM, depending on my tasks.
My workday is a mixture of meetings, and I usually try to keep them to 40% of the day. Sometimes this percentage goes higher depending on our current activities. These meetings are broken up with time for my internal team.
I have weekly syncs with my internal team to ensure their responsibilities are being fulfilled and they are hitting key milestones for their projects. I also have scheduled touchpoints with my leadership, including directors and VPs.
Additionally, I connect with my peers within the marketing program. We often have joint planning sessions to discuss upcoming marketing campaigns and investigate how to implement them within Amazon.
I try to leave some time in the afternoon as free time. This allows for ad hoc one-on-ones if team members need to discuss a project in greater detail or require assistance with something. It varies day to day, but those are some key themes of my workday.