What a Marketing and Business Development Director at Mintz wishes they had known before entering the Legal industry
After 20 years in legal marketing, David wishes someone had emphasized the importance of understanding the nuances of the legal field early on, as "how much [he] didn't know about the law" or the business of law initially hindered professional growth. Gaining that knowledge sooner would have made one "even better suited" to the role.
Legal Industry, Business Development, Strategic Marketing, Law Firm Operations, Client Relations
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
David Salisbury
Director of Business Development and Strategic Marketing
Mintz
University of San Diego
N/A
Business Management & Admin, Marketing
Law, Advertising, Communications & Marketing
Communication and Marketing
Greek Life Member
Video Highlights
1. Importance of understanding the business of law: Early exposure to how law firms operate, make money, and interact with clients is crucial for success in legal marketing and business development.
2. Value of legal knowledge: A foundational understanding of the law and its practice significantly enhances one's ability to perform effectively in a legal marketing role.
3. Experience as a teacher: Over 20 years of experience allows one to refine expertise and understanding of the legal industry.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
It's funny to answer that question after having been in the industry for 20 years. When I first joined Fisher, Michigan 22 years ago, in my first legal marketing professional role, I was amazed at how much I didn't know.
I didn't know about the law, the practice of law, or the business of law. I didn't understand how law firms work, how money is made, or how clients are interacted with.
I learned a lot in the last over 20 years. I would have been even better suited to do my job if I had known more of that earlier on in my career.
Advizer Personal Links
linkedin.com/in/davidpsalisbury