What a Product Marketing Manager at Bosch Wishes They Had Known Before Entering the Manufacturing Industry
Before entering the product marketing industry, Courtney lacked awareness of manufacturing's complexity, stating that "there are so many different things that can affect a product actually being made and shipped." The COVID-19 supply chain crisis highlighted this, teaching Courtney about the numerous variables impacting product launches and the vast number of individuals involved in bringing products to market.
Manufacturing Processes, Supply Chain Management, Product Launch, Problem-Solving, Overcoming Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Courtney Wright
Product Marketing Manager
Bosch
USC
UCLA Anderson MBA
History, Art History
Consumer Packaged Goods (CPG), Electronics & Semiconductors
Communication and Marketing
Honors Student, Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. The manufacturing process is far more complex than it initially appears, involving numerous variables and potential disruptions.
2. Supply chain issues can significantly impact product development and launch timelines.
3. Many individuals and factors contribute to bringing a product to market; understanding this collaborative process is key.
Transcript
What have you learned about this role that you wish someone had told you before you entered this industry?
That's a good question. Before I entered the industry, I had very little experience in manufacturing and how complicated that process can be.
I came from home building, where the builder controlled all of the subcontractors and the actual construction of the homes. With manufacturing, there are so many different things that can affect a product being made and shipped to the United States.
During COVID, the supply chain crisis and our inability to get components to build products when demand was through the roof, was something new that I didn't understand. Now, coming out of that, I'm aware of all the different variables that can affect a new product launch, a schedule, or a date. It's important to keep in mind how many people have a hand in bringing these products to life as you move forward in your role.