Main Responsibilities of an Analytics Manager at Top Publishing Company
Christopher's main responsibilities as Analytics Manager are equally split between supporting The Newsroom team by analyzing story performance and "presenting those findings," and collaborating with engineers to ensure data readiness for analysis. This role showcases a blend of client-facing responsibilities and technical data management, crucial for a successful analytics function within Top Publishing Company.
Data Analysis, Project Management, Communication, Teamwork, Client Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Chen
Analytics Manager
Top Publishing Company
UCLA
UCLA MBA (in progress)
Communications, Economics
Arts, Entertainment & Media
Data and Analytics
Honors Student, Scholarship Recipient, Took Out Loans
Video Highlights
1. Analyzing data to understand content performance and conversions.
2. Presenting data findings to journalists and other stakeholders.
3. Working with engineers to ensure data accuracy and accessibility
Transcript
What are your current responsibilities?
Our current responsibilities include onboarding all vendors within our content management system. We also analyze data so that the Newsroom, for example, a journalist, can know how their story is performing and how many conversions are attributed to it. Presenting those findings to them is very important.
It's half and half. When I say client-focused, I mean our Newsroom talent is half of that responsibility. The other half is getting our engineers to have all of our data points ready to go.