Career Path of an Analytics Manager at a Top Publishing Company
Christopher's career path, starting with journalism aspirations at UCLA and a stint at the *Daily Bruin*, unexpectedly shifted towards analytics after an internship at Abernathy McGregor Group exposed him to the field. This led to roles at agencies like Edelman, ultimately culminating in Christopher's current position as Analytics Manager at the *LA Times*, where they focus on "driving subscriber growth" and collaborating with engineering teams.
Data Analysis, Career Path, Journalism, Communication, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Chen
Analytics Manager
Top Publishing Company
UCLA
UCLA MBA (in progress)
Communications, Economics
Arts, Entertainment & Media
Data and Analytics
Honors Student, Scholarship Recipient, Took Out Loans
Video Highlights
1. Christopher's career path combines journalism and analytics, starting with writing for the Daily Bruin and an internship at Abernathy McGregor Group that steered him towards analytics.
2. His experience at agencies like Edelman and other vendors contributed to his current role as an Analytics Manager.
3. His education at UCLA and practical experience in journalism and financial analysis were key factors in achieving his current position.
Transcript
I am Christian. I currently work at the LA Times in the data department as an Alex manager.
My focus is on driving subscriber growth. In terms of digital subscriptions, I work with the engineering team to get everything into our data environment.
There are a few things that got me to this point, starting with college. I was a writer for the *Daily Bruin* and wanted to be in journalism. So I covered sports for UCLA.
During my junior and senior years of college, I did an internship at Abernathy McGregor Group, which specializes in corporate communications for M&A. They kind of pushed me towards more of an analytical field.
Once I was done with my undergrad at UCLA, I pursued more analytics work. I landed at a couple of agencies, worked at Edelman for a little bit, and a couple of vendors, and then made my way to the *LA Times*.
I credit the combination of my education at UCLA, my experience as a journalist for the *Daily Bruin*, and my experience as a financial analyst for Abernathy McGregor for getting me to where I am right now.