Biggest Challenges Faced By an Analytics Manager at a Top Publishing Company
Christopher's biggest challenge as Analytics Manager at Top Publishing Company is bridging the communication gap between the business and newsroom sides, specifically in adopting new analytics tools like Power BI and migrating to UTMs. This requires extensive education and overcoming resistance to legacy systems, a hurdle Christopher anticipates needing to continuously address.
Communication, Data Analysis, Project Management, Technology, Overcoming Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Chen
Analytics Manager
Top Publishing Company
UCLA
UCLA MBA (in progress)
Communications, Economics
Arts, Entertainment & Media
Data and Analytics
Honors Student, Scholarship Recipient, Took Out Loans
Video Highlights
1. Bridging the gap between business and newsroom sides through communication
2. Educating colleagues on new analytics tools (e.g., Power BI, Tableau, UTMs)
3. Overcoming challenges with legacy systems
Transcript
The biggest challenge is always communication in the immediate field. This is because legacy systems are still in place, and journalists are very keen on utilizing them.
The biggest barrier is getting everyone on the same page.
Whether it's migrating to UTMs or understanding what Power BI or Tableau is, a lot of education is a challenge. I would chalk this up to communication between two different business units: the business side and the newsroom side.
Bridging that gap has been a challenge, and I foresee it continuing to be one in the future. However, it's a challenge that has been narrowed down and is currently being worked on.