Christine, VP Global Measurement Products at Liveramp: Advize Career Interview

A career in marketing analytics and advertising technology offers wildly fast innovation and exciting growth opportunities, as evidenced by a conversation with a VP Global Measurement Products at LiveRamp.

This individual's journey began with a high school job and blossomed through a marketing degree, a pivotal first role at a startup, and various leadership positions.

Success requires strong communication skills, a data-driven approach, and a focus on building relationships.

The industry demands flexibility, creativity, and energy, with early career programs at major companies offering valuable experience in media buying, selling, planning, and strategy.

While navigating challenges like aligning diverse teams, the greatest reward comes from witnessing the growth of colleagues and customers.

The interview emphasized the importance of networking, understanding financial performance, and maintaining a balanced approach to both people and profit.

A proactive approach to networking, similar to the habit cultivated during college, and a deep understanding of the numbers are crucial for success.