How Identity Has Influenced a Brand Partnerships Director at Neighborhood Goods's Career
Christine's career in the buying and creative industry has been "incredibly supportive," offering ample opportunities, unlike some other sectors. The industry's forward-thinking nature and focus on supporting female founders and underrepresented groups has allowed for "satisfaction and fulfillment" in their career journey.
Brand Partnerships, Creative Industries, Leadership, Female Leadership, Supportive Work Environment
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christine Waters
Director of Brand Partnerships
Neighborhood Goods
New York University, 2012
N/A
Entrepreneurship
Consumer Packaged Goods (CPG)
Sales and Client Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. The creative and buying industry has been incredibly supportive of women, offering many opportunities and senior roles.
2. The industry is open-minded, forward-thinking, and progressive, focusing on cultural trends and supporting diverse founders.
3. The industry's focus on supporting female founders and underrepresented groups contributes to job satisfaction and fulfillment.
Transcript
As someone who identifies as female, how has that impacted how you navigate your career?
From my experience, the buying and creative industry I've worked in has been incredibly supportive of senior roles for females. It's a very conducive industry that has allowed a lot of opportunity for women.
I haven't faced much prejudice or challenges, unlike some other industries, such as finance, which might not typically be as supportive. The creative and buying industry has been very open-minded, forward-thinking, and progressive.
This is largely because we focus on cultural trends and staying relevant. Overall, the industry has been very welcoming and open-minded, which I've really appreciated.
It allows for more creativity and greater opportunity to further my own career. It also supports brands and founders at all levels. There is a real intention to support female founders and underrepresented founders across the board.
This has allowed me to feel satisfaction and fulfillment in my career, and it's something I've really appreciated about the industry.