Favorite Parts of Working in the Retail Industry as a Director of Brand Partnerships
Christine, a Director of Brand Partnerships, thrives in the buying and brand world due to the constant introduction to "incredible brands and products" and passionate founders with "amazing stories." This fuels Christine's excitement, allowing support for these brands in reaching wider audiences.
Brand Partnerships, Product Development, Entrepreneurship, Consumer Products, Retail
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christine Waters
Director of Brand Partnerships
Neighborhood Goods
New York University, 2012
N/A
Entrepreneurship
Consumer Packaged Goods (CPG)
Sales and Client Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Exposure to a wide variety of products and brands across diverse niches.
2. Collaboration with passionate brand founders and learning about their unique stories.
3. Supporting brands in expanding their reach and visibility.
Transcript
What do you enjoy most about being in your industry?
I really love being in the buying and brand world because of all the incredible brands and products I get introduced to. I love working with individuals who are so passionate about a specific niche, whether that be ceramics, snack items, or cleaning supplies.
There's such a wide variety of products out there, and some incredible brand founders who have amazing stories. I learn so much and am introduced to a lot of product that is so well thought out and well-designed. It's constantly exciting and keeps me really interested.
There's always something new and different, and I really appreciate the passion and care that these brand founders put into their work. I love supporting them in terms of reaching a wider audience and getting their name out there.