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Biggest Challenges Faced by a CEO at Latina Advocates

As CEO of Latina Advocates, Carol finds that navigating bureaucracy is the biggest challenge, as the desire to "make change quick" clashes with the slow pace of systemic processes, often leading to political gridlock and the feeling that "great ideas [arrive] at a wrong time." Therefore, Carol focuses on taking a "bite-size approach" to change, understanding that progress, while potentially slow, is still being made toward long-term goals.

Executive/Leadership, Overcoming Challenges, Workplace Challenges, Industry Realities, Change Management

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Carol Gonzalez

CEO

Latina Advocates

CSU Sacramento

​

Communications, Political Science, American Studies

Government & Public Sector

Consulting

HSI Grad, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, LGBTQ, First Generation College Student

Video Highlights

1. Navigating bureaucracy is a major challenge, as it can be draining and slow down the implementation of even great ideas.

2. Change takes time, and it's important to stay grounded in long-term goals, even when progress feels slow.

3. Adopting a bite-sized approach to change can be effective, pushing the needle forward incrementally even if immediate results aren't visible.

Transcript

What is your biggest challenge in your role?

The biggest challenge is navigating bureaucracy. It can be so draining, and you want to make change quickly, but change takes time. Sometimes great ideas get stuck in political gridlock or disappear into a vast space of nothingness, which is very disheartening.

Other times, it feels like great ideas just come at the wrong time. Managing bureaucracies is tough because you have to stay grounded in your long-term goal. You might not see change overnight, but it's about taking a bite-sized approach to change, pushing the needle on something.

It might not be as quick as you want, but the system doesn't always operate that way, which can be frustrating. I try to help encourage my clients and myself to understand that it's a bite-sized approach at times, but we're getting there. That's probably the biggest challenge in my role.

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