College Experiences That Helped a CEO at Parkside Asset Management Succeed
While in college, Carl's active participation in campus life helped create a personal brand that resulted in key people and alums knowing who Carl was. As a result, Carl's first job after college was secured because the interviewer, an alum, "felt like they knew" Carl already from seeing Carl's face and activities in school newsletters.
Branding, Networking, Visibility, Alumni Relations, Personal Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Carl Dumesle
CEO
Parkside Asset Management
University of San Diego
MBA
Business Management & Admin
Real Estate
Business Strategy
International Student, Scholarship Recipient, Took Out Loans, Immigrant, Worked 20+ Hours in School
Video Highlights
1. Creating a personal brand by being very active on campus (e.g., speaking on stage, participating in competitions) increased visibility.
2. Actively engaging with faculty and attending office hours facilitated networking and relationship building.
3. Building a strong on-campus presence can translate to recognition among alumni, potentially opening doors to job opportunities.
Transcript
What did you do in college to set you up for success in your career?
While I was on campus, one of the biggest things that helped me was creating a brand for myself. This wasn't as conscious or calculated as you might think, but I was very active.
I had a lot of face time with people, spoke on stage, and participated in competitions and other activities. I also went to office hours, really creating a brand where most key people on campus knew who I was.
This also translated into some alums knowing who I was. The result was that for my first job after college, my final interview was with a managing director at the firm I was interviewing at. He already knew who I was because he was an alum and received the school's newsletters.
He saw my face several times, read stories about me, and saw ads. By the time I got to the interview, he felt like he already knew me. I had essentially already gotten the job without realizing it, and that really helped me.
Advizer Personal Links
Instagram: @carldumesle