Favorite Parts of Being a Go To Market Enablement and Productivity Director at a Software Company
Caitlin finds the high visibility of the role and the opportunity to "learn something new" every day most enjoyable, as it allows for regular presentations to C-suite executives and collaborations with subject matter experts, including PhD-level data scientists and industry leaders, which provides invaluable mentorship opportunities. This privileged situation, born from expertise and experience, makes the role incredibly exciting.
Leadership, Communication, Learning and Development, Executive Exposure, Subject Matter Expertise
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Caitlin Bercha
Director, GTM Enablement & Productivity
Software Company
Cal Poly SLO
MBA - University of San Diego
English, Writing & Education
Technology
Business Strategy
None Applicable
Video Highlights
1. High Visibility Role: The role involves regular presentations to C-suite and VP-level stakeholders, including those at Fortune 100 companies, offering a privileged and exciting position.
2. Continuous Learning: The role provides opportunities to learn something new every day and work with subject matter experts, including PhD-level data scientists and industry leaders.
3. Mentorship Opportunities: The role facilitates mentorship from industry leaders and experts, contributing to personal and professional development.
Transcript
What do you enjoy the most about being in your role?
What I love about my role, at my current organization and in previous roles in sales enablement and investment and development, is that it's a high-visibility position. This is a very privileged situation to be in.
I regularly present to C-suite and VP-level stakeholders, both within my organization and at some of our clients. Some of these clients are Fortune 100 companies. I often find myself in these privileged situations due to my expertise and experience, which is very exciting.
Another aspect I love about my role is that I get to learn something new and work with subject matter experts. I've worked with PhD-level data scientists and industry leaders. I get to learn from them, and many have mentored me.
Every day in my role feels like a privilege, but these two aspects, in particular, make it the best.
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