Career Path Of A Director Go To Market Enablement And Productivity At A Software Company
Caitlin studied English linguistics and wine and viticulture in college and had internships in sales, operations, and marketing at companies like Heineken and Fox Racing Shocks. Initially wanting to be a copywriter, Caitlin "ended up in sales" after undergrad and has remained in sales for 15 years, which "made all the difference."
Sales, Marketing, Operations, Career Path, Internships
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Caitlin Bercha
Director, GTM Enablement & Productivity
Software Company
Cal Poly SLO
MBA - University of San Diego
English, Writing & Education
Technology
Business Strategy
None Applicable
Video Highlights
1. Studied English linguistics and wine and viticulture in college, showcasing a diverse academic background.
2. Gained internships with companies like Heineken and Fox Racing Shocks, accumulating experience in sales, operations, and marketing.
3. Initially aspired to be a copywriter but transitioned into sales, highlighting an unexpected but ultimately rewarding career path of 15 years.
Transcript
Could you walk me through your career path, starting with your experiences in college? Do you have any internships or jobs you had before your current role?
Absolutely. In college, I studied English linguistics and wine and viticulture, which was a little all over the place.
As for extracurricular activities and job experience, I had internships with companies like Heineken and Fox Racing Shocks in Santa Cruz. I had a lot of experience with sales, operations, and marketing by the time I graduated.
After undergrad, I ended up in a sales role. I actually wanted to study English so I could potentially work for an advertising agency; I really wanted to be a copywriter.
But I ended up in sales, and I've been there for about 15 years. It's made all the difference, and it was a very lucky place to end up, although I didn't feel like it at the time.
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