What a Senior Account Manager at Movio Wishes They Had Known Before Entering the Data-driven Marketing Industry
Caitlin, a Senior Account Manager at Movio, advises aspiring data-driven marketing professionals to "take advantage of the resources while you're in school to learn different data analysis tools," emphasizing that the core concepts learned, whether through software like Tableau or coding languages, remain valuable assets throughout one's career journey. The ability to use data analysis tools such as "Excel or just an Excel" will greatly help one's career.
Data Analysis, Career Development, Technology, Industry Realities, Actionable Tips
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Caitlin (Klein) McMahon
Senior Account Manager
Movio
University of Southern California
UCLA Anderson School of Management - MBA
Advertising, Public Relations
Arts, Entertainment & Media
Strategic Management and Executive
None Applicable
Video Highlights
1. Develop data analysis skills using tools like Tableau, Python, or Excel to enhance your career prospects in data-driven marketing.
2. The concepts of data analysis remain consistent across various tools and roles within the industry.
3. Learning data analysis in school provides a significant advantage when entering a data-driven marketing career.
Transcript
Q9: Wish known before: Industry
What have you learned about this role that you wish someone had told you before entering the industry?
I think with any company in the data-driven marketing industry, it's really important to take advantage of resources in school to learn different data analysis tools. Even if you don't use the exact tool, the concepts remain the same and align throughout whatever role you are in within a data-driven marketing atmosphere.
This includes learning software like Tableau, certain coding for Python, or working in Excel. Any data analysis tools you can take advantage of and have the opportunity to learn will always help you throughout your career. It's a great skill set and another asset to you as you progress in your career journey.
Advizer Personal Links