What Type Of Person Thrives In The Wine Industry, According To A Proprietor And General Manager At Crux Winery
Brian, a proprietor and general manager with a unique, multifaceted role at Crux Winery, highlights the importance of a refined "palate and sensory skills" for production roles, while emphasizing that "attention to detail, creativity, and hospitality" are crucial across all wine industry positions for creating a positive customer experience. This multifaceted approach reflects their own success in the industry.
Sensory Skills, Creativity, Hospitality, Attention to Detail, Palate Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Brian Callahan
Proprietor and General Manager
Crux Winery
Cal Poly - San Luis Obispo
N/A
History, Art History
Food, Beverages & Alcohol
Sales and Client Management
Worked 20+ Hours in School, Greek Life Member, Student Athlete
Video Highlights
1. Strong sensory skills (palate, identifying flavors/textures) are vital, especially in production roles.
2. Attention to detail and creativity are valuable across all roles within the wine industry.
3. A focus on hospitality and creating positive experiences for customers is key to success in this field.
Transcript
How would you describe people who typically thrive in the wine industry?
There are various roles in the wine business, and I'm probably a bit unique in that I'm doing a little bit of everything. If you're specializing on the production side, your palate and sensory skills in identifying flavors, textures, and acid levels are important.
Attention to detail and creativity certainly apply across all roles. I think the wine industry is largely about hospitality. You want to create an environment or experience for people tasting your wine and visiting your winery that leaves them with a sense of pleasure.
Those are the key skills that would help you thrive in the wine industry.