Favorite Parts of Being a Proprietor and General Manager at Crux Winery
Brian, Crux Winery's proprietor and general manager, most enjoys the blend of "physical labor and intellectual thinking" inherent in both grape growing and wine production, finding the sensory aspects and freedom from desk work particularly rewarding.
Agriculture, Sensory Science, Entrepreneurship, Physical Labor, Outdoor Work
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Brian Callahan
Proprietor and General Manager
Crux Winery
Cal Poly - San Luis Obispo
N/A
History, Art History
Food, Beverages & Alcohol
Sales and Client Management
Worked 20+ Hours in School, Greek Life Member, Student Athlete
Video Highlights
1. Being outside and doing a mix of physical labor and intellectual work
2. Sensory components of winemaking
3. Not being tied to a desk or meetings
Transcript
What do you enjoy most about being in your current role as the owner of a winery?
Since we also grow grapes, being outside and even on the production side is a mix of physical labor and intellectual thinking. A lot of the sensory components of making wine and not being tied to a desk are the best parts of being in the wine industry.