Main Responsibilities of a Head of Strategic Planning at Monster Energy
As Head of Strategic Planning at Monster Energy, Blake's role centers on aligning disparate teams towards shared goals, fostering a "multiplier effect" through collaborative effort and tactical support. This involves both facilitating daily operations with data-driven insights and providing executive leadership with the crucial information needed for impactful decision-making, ensuring "they are armed with the right information."
Strategic Planning, Data Analysis, Cross-functional Teamwork, Executive Communication, Decision Making
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Blake Britten
Head of Strategic Planning
Monster Energy Company
University of Michigan, 2006
UCLA Anderson, MBA
Engineering - Industrial
Consumer Packaged Goods (CPG), Food, Beverages & Alcohol
Business Strategy
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. Working across different teams and stakeholders to align goals and achieve a multiplier effect.
2. Acting as a resource to help build tactics, measure progress, and ideate strategies to achieve goals.
3. Conducting ad-hoc analytics to provide executive leadership with data-driven insights for informed decision-making.
Transcript
What are some of the main responsibilities within your current role?
I'm the head of strategic planning. A lot of what I do on a day-to-day basis is work cross-functionally at an enterprise level. You have a lot of disparate stakeholders with their own optimized agendas.
My goal is to get everyone working in the same way, going in the same direction. When we're all working toward the same goal, you get a multiplier effect, compounding efforts. This accelerates progress, instead of everyone going in different directions and slowing things down.
A lot of my job is ensuring people understand what they're trying to do day-to-day. Do they know the prize, and are they actively working for it? I'm an extra resource to help build out tactics, measure progress, or just brainstorm how they'll reach their goal. I help with thought leadership and ideation.
The other half of my job involves a lot of ad hoc analytics. Our executive leadership team might have questions about the category or our business. I have a strong analytics background, so I can dig into data and figure out what's going on.
I couple that with decision-making. When our executive leadership team needs to make decisions impacting the future trajectory of the business, it's important they're armed with the right information and facts, presented in a way that helps them interpret the situation. This allows them to make the most informed decision possible. Those are the two main components of my day-to-day.