Biggest Challenges Faced by a Journalist at ABC 10News KGTV
Ava's greatest challenge as a journalist at ABC 10News KGTV is "getting to know the market," which includes understanding the local geography, officials, and community nuances to accurately report the news. This learning curve, exemplified by Ava's initial difficulties covering a border story, highlights the crucial need for thorough research and understanding of a new reporting area.
Learning Market Knowledge, Local News Reporting, On-the-Job Training, Overcoming Challenges, Adaptability
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ava Kershner
Journalist
ABC 10News KGTV
Cal Poly, Cuesta College, Hancock College, Cal State Northridge
N/A
Creative Writing, Journalism
Arts, Entertainment & Media
Communication and Marketing
Honors Student, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Learning the local market and its nuances (freeways, public officials, city boundaries) is crucial for new reporters.
2. Thorough research and understanding of a story's context are essential, especially when covering unfamiliar topics. Mistakes can lead to negative consequences (e.g., being directed away from a location).
3. Navigating the technical aspects of reporting (writing, location accuracy, etc.) presents a significant learning curve for new reporters in any market.
Transcript
What is your biggest challenge in your current role?
My biggest challenge is getting to know the market. That's probably the most difficult thing for new reporters and producers when they change stations. It involves getting to know the freeways, public officials, and the boundaries of the county and city.
Learning the area takes so long, especially if you've never been there before. You have to be very careful with your wording and writing, particularly if it's about a topic you don't know much about.
For example, when I was assigned my first Mexican American border story, I realized I didn't know a lot about the border, customs, and border patrol. I went to the wrong location and was yelled at by border patrol, so I had to go to a different location on the wall.
There are just a lot of technical things that present a big learning curve for any reporter starting anywhere, not just in San Diego. I'd say the biggest struggle is learning your market and understanding what news is important there and what isn't.
Advizer Personal Links
Instagram @avakershner, facebook @Ava Kershner TV, Tiktok @avaontheair, Linked In @avakershner