Main Responsibilities of an Independent Marketing and Strategy Consultant
As an independent marketing and brand strategy consultant, Athena's responsibilities are highly varied, depending on client needs, ranging from "optimizing their website for conversions" to broader startup guidance including operations. This flexibility, a key benefit of independent consulting, allows Athena to leverage their startup and entrepreneurial experience across a diverse client base of smaller companies.
Marketing Strategy, Brand Development, Digital Marketing, Entrepreneurship, Client Consulting
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Athena Liao
Mktg. & Strategy Consultant, Entrepreneur
Independent Consulting Firm
Yale, 2012
UCLA Anderson School of Management, MBA
Psychology
Consulting & Related Professional Services
Entrepreneurship and Business Owner
Scholarship Recipient, Student Athlete
Video Highlights
1. Athena's role as an independent consultant offers diverse responsibilities depending on client needs, ranging from marketing and brand strategy to website optimization and social media management.
2. She primarily works with startups and smaller companies, sometimes providing broader operational or startup-related assistance due to her entrepreneurial background.
3. The variety of tasks and flexibility highlight the dynamic and independent nature of consulting work.
Transcript
What are your main responsibilities within your current role?
Right now, I'm an independent consultant. It really depends on what the client is looking for help with. I do marketing and brand strategy consulting.
Sometimes that involves optimizing their website for conversions, especially if their main KPI is sales. KPI means key performance indicator. Other times, clients need help with social media or branding.
The majority of the time, I work with startups or smaller companies. Since I have startup and entrepreneurial experience, my work can be broader.
This might include help with operations or anything related to starting a business. So, yes, it can cover a wide range of things.
The short answer is that I do a variety of things, and I guess that's the benefit of being an independent consultant – you have that kind of freedom.