A Day In The Life Of A Marketing And Strategy Consultant At An Independent Consulting Firm
As a marketing and strategy consultant and entrepreneur, no two days are alike; the freedom of freelance work means a lack of structure, resulting in "a little bit of uncertainty" and a feeling of sometimes being "behind or [not knowing] what [one] should be doing".
Entrepreneurship, Freelance Consulting, Marketing Strategy, Independent Work, Flexibility
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Athena Liao
Mktg. & Strategy Consultant, Entrepreneur
Independent Consulting Firm
Yale, 2012
UCLA Anderson School of Management, MBA
Psychology
Consulting & Related Professional Services
Entrepreneurship and Business Owner
Scholarship Recipient, Student Athlete
Video Highlights
1. No two days are the same
2. Every day is different and can be all over the place
3. There is uncertainty that comes with the freedom of being freelance
Transcript
What does a day in the life of your role look like?
Unfortunately, because you're your own boss and dictate your own days, no two days are the same for me. It's not really structured, but I guess that's my own fault.
I think one of my weaknesses is that I don't execute structure into my life as much as I should. Compared to a nine-to-five day job, it can really be all over the place, and every day is different.
One of the drawbacks of having the freedom of being freelance is that you sometimes feel like you're behind or you don't know what you should be doing. There's a little bit of uncertainty that comes with that.