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College Experiences That Helped a Marketing Strategy Consultant and Entrepreneur Succeed as an Independent Consultant
Athena, a marketing and strategy consultant, emphasizes the importance of diverse experiences in college, stating, "the important part is just having fun and being able to meet new people and try new things." This broad involvement, exemplified by their participation in the Japanese-American students union, built a foundation for networking and professional success, a skill Athena acknowledges requiring more practice earlier in life.
Networking, Extracurricular Activities, Meeting People, Diverse Experiences, Personal Growth
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Athena Liao
Mktg. & Strategy Consultant, Entrepreneur
Independent Consulting Firm
Yale, 2012
UCLA Anderson School of Management, MBA
Psychology
Consulting & Related Professional Services
Entrepreneurship and Business Owner
Scholarship Recipient, Student Athlete
Video Highlights
1. Get involved in college activities, whether it's clubs, interest groups, or theater, to gain diverse experiences and meet people.
2. Try new things and learn outside of the classroom to broaden your skillset and perspectives.
3. Network with people in college to build connections that can be beneficial for your future career. This will help you develop networking skills that can be useful later in life.
Transcript
What did you do in undergrad to set you up for success in your career?
Honestly, I wouldn't say there's a specific formula for the right way to do college. It doesn't matter as long as you do something, anything. So just get involved.
It could be an interest club, or an interest group, or identity groups. I was in the Japanese-American Students Union. You could also join a club or do theater.
The important part is just to have fun. Being able to meet new people and try new things is the most important thing.
Just experience things, have a lot of different experiences, and meet people. Learn things outside of what you learn in classes.
Meeting people in college is your introduction to networking. I think if you're able to do that, it'll set you up well in the future. Once you're an adult, you're going to have to do a lot of networking.
I personally find that very anxiety-inducing, but I think that's because I didn't necessarily practice or get involved in that way as much as I should have. So, that's my answer.