Biggest Challenges Faced By a Founder and CEO at Mustard and Moxie
Anna's biggest challenge as Founder & CEO of Mustard & Moxie is balancing "two major focuses": serving existing clients and simultaneously developing new business to ensure a consistent project pipeline. This requires a high level of multitasking, which Anna finds difficult, highlighting the constant pressure to both maintain client satisfaction and proactively seek new opportunities for growth.
Business Development, Client Management, Project Management, Entrepreneurship, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Anna Boudinot
Founder & CEO
Mustard & Moxie
New York University, 2000
UCLA Anderson MBA
Film, Media Arts, Visual Arts
Nonprofit, Foundations & Grantmaking, Advertising, Communications & Marketing
Entrepreneurship and Business Owner
Scholarship Recipient, LGBTQ
Video Highlights
1. Balancing client service and business development requires strong time management and prioritization skills.
2. The need for a continuous pipeline of new clients highlights the importance of proactive business development in a service-based business.
3. Successfully navigating this dual focus necessitates effective multitasking or delegation strategies and a keen understanding of financial management within the business.
Transcript
What is your biggest challenge in your current role?
My biggest challenge is making sure I'm working on business development at the same time I'm serving clients. I mentioned earlier that I always need to have a pipeline of potential and new clients running strong in the background. This is because sometimes client projects only last three, two, or six months.
I'm the type of person who honestly has a hard time multitasking. This is especially true when I need to have two major focuses at the same time: ensuring my current clients are happy and their projects are running smoothly.
I also need to be available to work on those projects, troubleshoot, and help solve problems for them and my internal team. At the same time, I need to be laser-focused on who the next project or client will be.
I think about how we can attract them, be proactive in seeking clients, and where our new clients are. We also need to figure out how we can reach them and make enough money for everything to succeed.