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Main Responsibilities of a Partnerships Manager at Backyard Ventures

Andrew's main responsibility as Partnerships Manager at Backyard Ventures centers on relationship management with brands and agencies, "making sure that we're always top of mind" to drive revenue generation. The success of deal creation and revenue inflow directly depends on cultivating and maintaining these key industry relationships.

Relationship Management, Sales, Client Relations, Business Development, Revenue Generation

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Andrew Parker

Partnerships Manager

Backyard Ventures

UC Santa Barbara

n/a

Humanities, Political Science, American Studies

Arts, Entertainment & Media, Advertising, Communications & Marketing

Sales and Client Management

First Generation College Student

Video Highlights

1. Managing relationships with brands and agencies is a core responsibility.

2. The Partnerships Manager role focuses on sales and revenue generation for clients.

3. Building and maintaining strong relationships is key to securing deals and bringing in revenue.

Transcript

What are your main responsibilities within your current role?

My current role is mainly about managing relationships. Obviously, I'm in sales, so the end goal is always to bring in revenue for our clients and for the company.

My main responsibilities involve managing relationships with different brands and agencies that represent brands and do their media buying. We work with the same people repeatedly who are making different buys for those brands and agencies.

The main goal is to ensure we are always top of mind for those people, being friendly, communicating, and really just handling those relationships. Then, creating deals and bringing in revenue is the outcome of that.

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