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Amira, Social Impact Marketing Manager at Discovery Education: Advize Career Interview
Amira's journey from athletic department roles at Davidson and the University of Georgia to a Social Impact Marketing Manager position at Discovery Education showcases a dynamic career path built on transferable skills and a passion for making a difference.
Amira's work involves data analysis, strategic program development, and impactful storytelling, requiring strong communication, analytical, and project management skills.
The most rewarding aspect is witnessing the tangible impact of initiatives, from supporting families to empowering students, though the industry's understaffing and the need to demonstrate monetary return present challenges.
Amira's advice emphasizes the importance of networking, informational interviews, internships, and not limiting career options to a single industry.
This inspiring career path highlights the power of building relationships, leveraging transferable skills, and proactively seeking mentorship within diverse communities.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Amira Davis
Social Impact Marketing Manager
Discovery Education
University of Georgia - Terry College of Business, 2016
UCLA Anderson (FTMBA 2025)
Majors
Industries
Job Functions
Traits
Marketing
Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, LGBTQ, Transfer Student
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Career Path Of A Social Impact Marketing Manager At Discovery Education
Amira's career path, beginning with athletic department roles at Davidson and the University of Georgia, evolved from building "client relationships" with student-athletes to a focus on social impact marketing. This trajectory led through roles with the Atlanta Braves, a minor league hockey team, and finally to Discovery Education, leveraging transferable skills across sports and tech to consistently "make a difference in the world."
Main Responsibilities of a Social Impact Marketing Manager at Discovery Education
Amira's role as Social Impact Marketing Manager at Discovery Education centers on "telling a story" through data analysis to guide budget allocation across various campaigns and partners. This involves strategizing impactful programs, fostering strong relationships with internal and external stakeholders, and leading a team to achieve organizational goals, all while ensuring "the most impact across."
A Day In The Life Of A Social Impact Marketing Manager At Discovery Education
Amira, a Social Impact Marketing Manager, describes a dynamic workday prioritizing proactive planning—"getting the stuff organized for my team before everybody gets online"—and collaboration with diverse stakeholders, including community partners and internal teams. This involves monitoring program performance, strategizing product launches, and actively engaging in employee resource groups, reflecting a dedication to both professional and personal social impact work.
Most Important Skills For A Social Impact Marketing Manager At Discovery Education
Amira, a Social Impact Marketing Manager, emphasizes the importance of strong communication skills—"verbal, um, or oral and written communication is super key"—along with analytical abilities to interpret data and build relationships with stakeholders. The ability to manage multiple projects and access information quickly, demonstrating strong organizational and project management skills, is also crucial for success in their impactful role.
Favorite Parts of Being a Social Impact Marketing Manager at Discovery Education
Amira, a Social Impact Marketing Manager, finds the most fulfilling aspect of her career is witnessing "the tangible impact" of her work, citing examples such as sponsoring homeless families into stable housing and providing educational resources that empower students to develop solutions for a better world. This ability to directly see how initiatives improve lives, from simple acts like donating stuffed animals to hospital patients to larger programs fostering STEM skills and sustainability education, is what makes the role most rewarding.
Biggest Challenges Faced by a Social Impact Marketing Manager at Discovery Education
Amira's biggest challenge as a Social Impact Marketing Manager is the industry-wide understaffing of marketing departments, particularly in social impact initiatives, forcing Amira to "wear and juggle multiple hats." This is compounded by the need to constantly justify social impact programs' value, not just emotionally, but also by demonstrating "the monetary return" to gain buy-in from stakeholders focused on the bottom line.
Favorite Parts Of Working In The Sports Industry As A Social Impact Marketing Manager
Amira, a Social Impact Marketing Manager, appreciates the "flexibility of working from anywhere" in the tech industry, but finds the greatest fulfillment in their previous sports experience, specifically "seeing the visceral reactions of the people" positively impacted by their work. This highlights the importance of tangible, positive impact as a key driver in their career choices.
What Type Of Person Thrives In Every Industry, According To A Social Impact Marketing Manager At Discovery Education
Across various industries, success hinges on "relationship building" and "brand building," becoming the "go-to person" known for specific, high-quality work rather than overextending oneself. Amira's experience shows that strategic networking and efficient time management, prioritizing self-care alongside professional development, are key to career advancement.
What A Social Impact Marketing Manager At Discovery Education Wishes They Had Known Before Entering The Marketing Industry
Amira, a Social Impact Marketing Manager, advises against limiting career options to one passion-driven industry, stating, "don't feel pigeonholed to one particular industry," because marketing skills are transferable. Amira's own experience transitioning from lower-paying, high-demand entertainment jobs to a higher-paying field demonstrates the value of recognizing one's skills and leveraging them for better compensation and career growth, even if it means temporarily stepping away from a beloved industry.
Entry-Level Positions for Aspiring Social Impact Marketing Managers
Amira suggests that entry-level positions in social impact marketing often begin with internships during undergraduate studies, focusing on areas like social media marketing and strategy; "get those internships and there are a lot of paid internships out there," she emphasizes, adding that transferable skills gained through internships, even outside one's desired field, are highly valuable when seeking post-graduation roles.
Significant Career Lesson from a Social Impact Marketing Manager at Discovery Education
Amira's most significant career lesson is the power of networking, emphasizing "building your brand" and cultivating relationships within the industry. This approach, "literally the key to unlocking everything from a professional standpoint," has enabled career advancement through connections and opportunities that arose from strong professional relationships rather than cold outreach.
College Experiences That Helped A Social Impact Marketing Manager At Discovery Education Succeed
Amira's key to career success was proactively conducting "informational interviews," which she describes as "finding people who were doing stuff that I was interested in and...ask[ing] them to have a conversation," building valuable relationships and career insights early on. This approach, coupled with internships, provided a foundation that continues to benefit their career trajectory.
How Identity Has Influenced A Social Impact Marketing Manager's Career At Discovery Education
Amira's career navigation as a Black queer woman has been significantly shaped by proactively building community and seeking mentorship and sponsorship within various identity groups, counteracting the limited opportunities often faced. This intentional strategy, including finding "people who are gonna be your sponsors... who... are gonna go to bat for you," has proven crucial for career advancement, demonstrating the power of allyship and advocacy in professional growth.
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