Most Important Skills For A Social Impact Marketing Manager At Discovery Education
Amira, a Social Impact Marketing Manager, emphasizes the importance of strong communication skills—"verbal, um, or oral and written communication is super key"—along with analytical abilities to interpret data and build relationships with stakeholders. The ability to manage multiple projects and access information quickly, demonstrating strong organizational and project management skills, is also crucial for success in their impactful role.
Communication, Data Analysis, Project Management, Relationship Building, Analytical Skills
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Amira Davis
Social Impact Marketing Manager
Discovery Education
University of Georgia - Terry College of Business, 2016
UCLA Anderson (FTMBA 2025)
Marketing
Education
Communication and Marketing
Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, LGBTQ, Transfer Student
Video Highlights
1. Excellent communication skills (written and verbal) are essential for crafting marketing messages across various media and audiences.
2. Strong analytical skills are needed to interpret data and effectively communicate findings to others.
3. Relationship-building is crucial for securing funding, maintaining partnerships, and collaborating effectively with stakeholders for social impact initiatives.
Transcript
What skills are most important for a job like yours?
The main skill that's super important is communication. It is imperative in a job like mine. Verbal, oral, and written communication is super key.
As a marketer, you're always talking or delivering messaging. Whether that's speaking to someone or writing that messaging, like slogans or posts on social media, all of that requires you to be a great communicator.
You need to know how to communicate within each medium and with each audience. Being analytically adept is also super important. You have to be able to take numbers, find meaning in them, and translate that information into something that others can understand.
Organization and project management are key. You have to be organized because there are so many different campaigns, projects, or initiatives going on at one time. You need to be aware of everything and able to access that information quickly.
Another thing is relationship building. You have to be able to build relationships with people within the organization. You never know who you'll have to call on.
To get funding or maintain it, or even to get information about the impact you're having, you need relationships with key stakeholders. I can call any of my old partners today and ask them if they would come support me. I've done that in other roles, and they've come and done programming with us because of those relationships. Those are probably the key skills that I require for the job.