A Day In The Life Of A Social Impact Marketing Manager At Discovery Education
Amira, a Social Impact Marketing Manager, describes a dynamic workday prioritizing proactive planning—"getting the stuff organized for my team before everybody gets online"—and collaboration with diverse stakeholders, including community partners and internal teams. This involves monitoring program performance, strategizing product launches, and actively engaging in employee resource groups, reflecting a dedication to both professional and personal social impact work.
Project Management, Communication, Teamwork, Data Analysis, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Amira Davis
Social Impact Marketing Manager
Discovery Education
University of Georgia - Terry College of Business, 2016
UCLA Anderson (FTMBA 2025)
Marketing
Education
Communication and Marketing
Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, LGBTQ, Transfer Student
Video Highlights
1. A social impact marketer's day involves a lot of preparation and organization, often starting before or after typical work hours to maximize focus.
2. Collaboration is key, with meetings involving various teams, stakeholders, partners, and internal team members.
3. The role extends beyond typical marketing tasks; it includes working with nonprofits and schools, monitoring program performance, and involvement in employee resource groups and DEI initiatives.
Transcript
What does a day in the life of a social impact marketer look like?
No day is exactly the same, but for me, it usually starts with getting up super early to organize things for my team before everyone else gets online or comes into the office. I have to work off-peak hours to stay focused.
So, I'll start my day either earlier or later than everyone else so I can get organized. I'll be setting the day's tasks, preparing for meetings, and answering emails.
I also review how the programs are performing and check the analytics. I get updates from our community partners, nonprofits, and schools that we work with, checking in to see how things are progressing.
After that, there are usually meetings with different teams and stakeholders. If it's a new partner, I'll share the strategy for launching their product. If it's an existing partner whose product is due to launch, I'll get everyone on board and prepared for the steps involved.
Two to three months after a program launches, I provide updates on its performance. Somewhere in there, I also have meetings with my team members, both those I report to and those who report to me.
I also need time to debrief. I do a lot of DEI work, not just professionally, but also from a personal standpoint. This includes meeting with employee resource groups (ERGs) that I lead and preparing for those programs.
It's usually a really busy day, and I'm focused from the time everyone logs on. Those three hours in the morning, when nobody is online, or those three hours at the end of the day, when the office is empty, are critical for getting things done and staying on track.