Main Responsibilities of a Social Impact Marketing Manager at Discovery Education
Amira's role as Social Impact Marketing Manager at Discovery Education centers on "telling a story" through data analysis to guide budget allocation across various campaigns and partners. This involves strategizing impactful programs, fostering strong relationships with internal and external stakeholders, and leading a team to achieve organizational goals, all while ensuring "the most impact across."
Data Analysis, Project Management, Communication, Relationship Management, Strategic Planning
Advizer Information
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Amira Davis
Social Impact Marketing Manager
Discovery Education
University of Georgia - Terry College of Business, 2016
UCLA Anderson (FTMBA 2025)
Marketing
Education
Communication and Marketing
Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member, LGBTQ, Transfer Student
Video Highlights
1. Data analysis and storytelling: Transforming raw data into compelling narratives for clients and teams.
2. Budget management and ROI tracking: Monitoring campaign spending across various channels and ensuring maximum impact.
3. Campaign development and stakeholder relationship management: Collaborating with internal and external partners to create effective programs and communicate value.
Transcript
What are your main responsibilities within your current role?
As a social impact marketer, the main responsibilities begin with data analytics. This involves sourcing through data and using that information to transition from raw data to telling a story for clients, partners, and cross-functional teams.
The second responsibility is budget management. With many campaigns running simultaneously, it's crucial to track where money is being spent and make adjustments to create the most impact. This applies to fundraising, activities, social, and digital marketing.
You analyze how these efforts perform monetarily and track your return on investment. The third responsibility is building the campaigns and strategies behind how you execute and who you are impacting.
This means strategizing valuable programs and getting feedback from those who need the resources you can provide. The fourth, and perhaps most important, responsibility is managing relationships with partners.
This includes external partners who help execute your work, internal teams across the company, and those who are spending money with you. You communicate their value and tell that story to encourage continued or increased support, thereby increasing your impact.
These are the main responsibilities outside of leading the team daily. This involves being a resource, guiding them, and acting as a sounding board.
It's also about providing a vision so everyone can execute, implement, stay on target, be organized, and achieve the set goals.