A Day In The Life Of An Associate Director Of Brand Marketing At Free People
Amanda's role as Associate Director of Brand Marketing at Free People offers extreme variety; one day might involve a "social shoot on a tennis court," while the next could be a "board meeting" with the executive team. This unpredictable nature, requiring a strong team to manage daily operations, allows Amanda to balance high-level strategic work with exciting on-location shoots.
Project Management, Teamwork, Communication, Executive/Leadership, Travel
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Job Title
Company
Undergrad
Grad Programs
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Traits
Amanda Jimenez
Associate Director of Brand Marketing
Free People
New York University
UCLA Anderson School of Management - MBA
Communications
Apparel, Beauty, Retail & Fashion
Communication and Marketing
None Applicable
Video Highlights
1. Amanda's work location and projects vary greatly; one day she might be on a tennis court with a top tennis player, the next she's in Telluride for a photoshoot, highlighting the dynamic and exciting nature of her job.
2. She emphasizes the importance of teamwork and delegation. Having a strong team allows her to focus on high-level tasks and travel for shoots without disrupting ongoing projects.
3. Amanda mentions preparing for board meetings with the executive team, demonstrating the involvement of marketing professionals in strategic company decisions and planning
Transcript
What does a day in the life of a marketing professional look like?
No day ever looks the same. One day I can be working on a social shoot on a tennis court with a top tennis player, like I was last week.
This week, I'm going to Telluride for a photo shoot to shoot a ski catalog. Next week, I have a board meeting, so I'm spending a lot of time with our executive team preparing for that.
There are certain elements that stay the same, like I meet with my team every morning. But in terms of where I am and what I'm working on, that looks different. This arrangement really works for me.
I make sure I have a team under me that can manage all the nuts and bolts. So when I need to go shoot on the side of a mountain and have no service for a couple of days, they can take care of it.
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