How Identity Has Influenced A Senior Growth Marketing Manager's Career At A Marketing Agency
Navigating a career as a woman, the senior growth marketing manager shared that finding one's voice and a comfortable presence takes time and experimentation; the individual noted the importance of discovering what works best, stating, "it's not necessarily to be the loudest or talk the most or be the most aggressive," to feel equally heard and valued in professional settings.
Communication, Overcoming Challenges, Confidence, Leadership, Workplace Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alina FItsai
Senior Growth marketing Manager
Marketing Agency
Irkutsk State University, 2013
UCLA Anderson School of Management, 2024
Creative Writing, Journalism
Advertising, Communications & Marketing
Communication and Marketing
International Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Finding your voice and communication style is key to feeling comfortable and confident in professional settings.
2. There are various ways to be heard and assertive, and it's important to find what works best for you personally.
3. Success is about feeling equally comfortable and confident as a woman in a professional setting, and it can require experimentation to find the right approach for you.
Transcript
As someone who identifies as a woman, how has that impacted how you navigate your career?
It definitely took me some time to find my way to be equally heard in the room. It can be through different ways. It's so important to find how it works for you, and sometimes it's not necessarily to be the loudest, talk the most, or be the most aggressive.
I definitely try different tactics to understand what is working for me. What is making me feel like I'm heard and I'm sitting at the table, leaning in, and raising my hand just as comfortably as a man in the room?