Favorite Parts of Being a Director of Marketing at Hedley and Bennett
Alice, Director of Marketing at Hedley & Bennett, most enjoys "delivering a physical product" and witnessing the emotional customer reaction, connecting that feedback to data analysis for insights. This passion for tangible results and team motivation highlights a career focused on creating engaging customer experiences and leveraging data-driven decision-making.
Marketing, Community Engagement, Data Analysis, Team Management, Retail
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alice Khabituyeva
Director of Marketing
Hedley & Bennett
Trinity College (Hartford, CT) and 2017
UCLA Anderson
Economics
Consumer Packaged Goods (CPG)
Communication and Marketing
Took Out Loans, Immigrant
Video Highlights
1. Alice enjoys the direct interaction with customers and witnessing their emotional responses to the product.
2. She appreciates the combination of tangible product delivery and data-driven insights from various channels like email and ads.
3. Alice highlights the importance of team motivation and shared excitement about the product and company goals as a key aspect of her role.
Transcript
What do you enjoy most about your current role?
I love learning directly from our customers and seeing the community engagement and reaction. This is why I love working in a physical goods retail space more than tech or services.
You're able to deliver a physical product that you feel emotional about and then get that emotional reaction from customers. I love tying all that back to the data and seeing how people respond through our email and ads.
Getting that reaction, insights, and new information is my favorite part. Obviously, motivating the team and the internal part of team management—getting everyone else excited about those same things—is also really fun.