Marcella, Associate Brand Manager at Fortune 500 CPG Company: Advize Career Interview

A chance encounter led to a fascinating career path for this Associate Brand Manager at a Fortune 500 CPG company.

The journey, from an unexpected internship to a role managing a brand, highlights the importance of adaptability and seizing opportunities.

Daily responsibilities involve strategic planning, coordinating diverse teams, and balancing creative and analytical skills.

Strong communication, analytical abilities, and calculated risk-taking are key to success, alongside navigating conflicting priorities and fostering collaborative relationships.

A passion for continuous learning and a growth mindset are emphasized, particularly within the dynamic wine industry, where a strong network is critical.

Personal experiences, including undergraduate studies and a diverse background, underscore the importance of pursuing passions and advocating for underrepresented groups.

The interview reveals invaluable insights into entry-level pathways—marketing, data, or finance—and the significance of leveraging strengths and building relationships for long-term career success.