A Day In The Life Of An Associate Brand Manager At A Fortune 500 CPG Company
Marcella's Associate Brand Manager role at a Fortune 500 CPG company involves "something different every day," encompassing desk work, numerous meetings with internal and external teams, and occasional on-site visits to markets, production facilities, or retail partners to collaborate and advise. This variety, as Marcella notes, is a key aspect of what keeps the position exciting.
Project Management, Communication, Teamwork, Meeting Management, Collaboration
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Marcella Thompkins
Associate Brand Manager
Fortune 500 CPG Company
UCSB 2011
UCLA Anderson MBA
Communications
Food, Beverages & Alcohol, Advertising, Communications & Marketing
Business Strategy
Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Associate brand managers work on a variety of tasks each day and should be prepared for a dynamic work environment.
2. Collaboration is a key aspect of the job, requiring interaction with internal teams, external agencies, vendors, and retail partners.
3. Opportunities exist to get involved in various aspects of the product lifecycle, from production and development to marketing and sales.
Transcript
What does a day in the life of an associate brand manager look like?
Working in brand management, your day is different. Every single day is different. For the most part, we're sitting at our computers.
Sometimes we're at home, sometimes we're in an office, but it's a lot of desk work. There are also a lot of meetings, depending on the company.
You're either in person or on Zoom, meeting with internal teams, working with external agencies, or maybe vendors. So there's a lot of meetings and a lot of collaboration.
Sometimes you get to be on-site in a market where your brand is sold. You might meet with distributor partners or retail partners. You may also go to production facilities to see the product being made and advise on that, or work with those managing the production process. It's something different every day, and I think that's part of what keeps it exciting.