What A VP, Business Development And Partnerships At ZipRecruiter Wishes They Had Known Before Entering The Recruitment Marketing Industry
Tim, a VP of Business Development and Partnerships at ZipRecruiter, learned that recruitment marketing is "a Marketplace and it requires constant nurturing and focus," contrary to initial assumptions about primarily sticky, revenue-based relationships. This highlights the unexpectedly competitive and demanding nature of the industry requiring continuous effort in growth and retention.
Business Development, Partnerships, Sales, Marketing, Data Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Tim Sheets
VP, Business Development and Partnerships
ZipRecruiter
Cal Poly, SLO ('03)
UCLA (MBA)
Business Management & Admin
Recruitment, HR & Related Professional Services, Technology
Sales and Client Management
Video Highlights
1. The role requires a constant focus on nurturing relationships and driving new transactions.
2. Recruitment marketing is a marketplace, not just about building sticky relationships.
3. Success in this role requires a strong understanding of data operations and revenue generation strategies
Transcript
What have you learned about this role that you wish someone would have told you before you entered the industry?
We've thought a lot about how much we have to fight to grow and retain our business. I believed that much of what we do was SAS revenue-based, with sticky relationships.
There was no focus on my new transactions and data operations. I've learned that recruitment marketing is a marketplace and requires constant nurturing and focus.
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