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Career Path Of A Title Metadata Analyst At NBCUniversal

Tanya's career path reflects a common challenge for recent graduates: "the music industry...wasn't what it was then," leading Tanya to pivot from music industry studies to communications and media studies, ultimately securing a metadata coordinator role at Global Eagle Entertainment, a stepping stone to their current position at NBCUniversal. This journey highlights the importance of adaptability, networking, and persistence in navigating a competitive job market.

Career Exploration, Job Search, Overcoming Challenges, Industry Realities, Resilience

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Tanya Cortez

Title Metadata Analyst

NBCUniversal

California State Polytechnic University, Pomona

California State University, Los Angeles

Entertainment, Music & Arts

Arts, Entertainment & Media, Manufacturing, Operations & Supply Chain

Operations and Project Management

None Applicable

Video Highlights

1. Tanya's persistence in seeking internships and volunteer work despite initial setbacks in the music industry is commendable and showcases the importance of networking and continuous learning.

2. Her experience at Global Eagle Entertainment, even though she didn't know what metadata was initially, highlights the value of taking a chance on a new opportunity and acquiring skills on the job. It shows how one role can lead to another, even in a different field.

3. Tanya's career trajectory emphasizes the importance of adapting to industry changes and broadening one's skillset to increase job prospects in the competitive entertainment industry. Her path from music industry studies to communications and media studies reflects this adaptability.

Transcript

Could you walk me through your career path? Please start with your experiences in college. Include any internships or jobs you had before your current role.

I started my education at community college, Mount Sac. After that, I transferred to Cal Poly Pomona. There, I got my first internship with Universal Mastering Studios. My major was music industry studies.

I didn't know exactly what I wanted to do then, but I knew I wanted to work somewhere in the entertainment industry. I got my first internship with Universal Mastering Studios, under the brand Universal Music Group. There, I did administration, some filing and organizing their CD library, and quality control for their music projects.

It was a good experience, but unfortunately, it wasn't the kind of internship that would lead to a job. The music industry is dying. My supervisor said he would hire me if he could, but they just didn't have the positions. He was happy to give me a recommendation.

I continued looking for internships and volunteer work elsewhere. I graduated in 2013, but as I mentioned, the music industry wasn't what it used to be. The economy fell in 2008, and this was 2013. Things weren't getting better economically.

My classmates and I had the same problem. We graduated but didn't have any entry-level jobs anywhere. After I graduated, I regretted not doing enough internships, so I decided to go to grad school.

I went to Cal State LA. Instead of the music industry, I majored in communications and media studies. I wanted to broaden my options, maybe work in television or radio. During my time at Cal State LA, I did some more studio internships and volunteered for a local studio in West Covina.

I stayed at the West Covina studio for about two years. It wasn't a typical three-month internship. The owner was a nice lady willing to give me all the experience I could get until I found my first full-time job. From there, I was applying to major labels like NBC, Paramount, and Fox.

They all said the same thing: they wanted a minimum of five years' experience for an entry-level position, which is ridiculous. There's no such thing as a graduate with 10 or 15 years of experience.

I applied for a company called Global Eagle Entertainment, an in-flight entertainment company. You know how you watch movies on an airplane? They worked with studios, taking movies and getting them ready for flights.

Actually, the first thing I did was reach out to a recruiter. He told me about a job opening for a metadata coordinator. Funny thing, I didn't really know what metadata was then. But I was a graduate who needed a foot in the door somewhere. So, I applied.

I got my job with Global Eagle Entertainment. I worked there for about two and a half years, and then COVID happened. The company was eventually bought out by another company and changed its name to Avu, and then they had layoffs. My coworkers and I were let go.

After that, I did a temp job with Zoo Digital, where I worked with Disney. I was a data entry assistant. After that, I applied for NBC Universal. My boss liked the experience I had with Global Eagle Entertainment. And now, I'm at NBC Universal.

Advizer Personal Links

Linkedin.com/in/tanya-cortez-7309b169

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