Most Important Skills For An Account Executive At Asana
For an Account Executive role at Asana, Sara emphasizes the importance of "authenticity" in sales, highlighting that people buy from those they like, thus showing up and being oneself is key; furthermore, the ability to creatively and strategically connect the product to the client's needs, while demonstrating resilience and emotional regulation in the face of frequent rejection, contributes significantly to a salesperson's success.
Sales Skills, Authenticity, Resilience, Emotional Regulation, Strategic Thinking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sara Kramer
Account Executive
Asana
University of San Diego
n/a
Business Management & Admin
Manufacturing, Operations & Supply Chain, Technology
Sales and Client Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans
Video Highlights
1. Authenticity: Showing up and communicating in your own voice is crucial, as people buy from people they like. Being yourself is the best approach.
2. Resilience: The ability to persevere and continue pursuing goals despite frequent rejection and unfavorable external factors is essential in sales.
3. Emotional Regulation: Maintaining composure and a steady demeanor regardless of success or failure is vital for consistent performance.
Transcript
What skills are important for a job like yours?
There are many important skills in sales. The main thing that I believe makes someone a really good salesperson is authenticity.
How can you show up and communicate in a way that is your voice and your way of working with people? Ultimately, people buy from people they like, so the best thing you can do is show up and be yourself.
Resilience is also really important in a sales role. You do get told no a lot, so the ability to continue pursuing your goals even when you feel rejected or external factors aren't going your way is key.
I would also say the most successful salespeople are able to emotionally regulate themselves. Whether they are doing really well or poorly, they remain steady. This ability to maintain your core essence, no matter what is happening in your role, deals, or situation, is really important.
Then of course, there's being able to communicate and articulate yourself. I think of sales as a puzzle: you have a product and then there are companies. How do those two things fit together? How does my product solve a problem that these companies have? The ability to creatively think about how those two things work together is important.