Entry-Level Positions For Aspiring Digital Marketers
Ritesh, Co-Founder & MD at ARM Digital Media Pvt Ltd, identifies three entry-level pillars in digital marketing for undergraduates: "content," encompassing text, images, videos, and apps; "media," leveraging free certifications from Google, Facebook, and Amazon; and "analytics and research," involving market understanding and strategy proposal. These entry points offer numerous opportunities for students to contribute based on their skills.
Content Creation, Digital Media, Data Analytics, Marketing Strategy, Industry Certifications
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ritesh Singh
Co-Founder & MD
ARM Digital Media Pvt Ltd
University of Lucknow
AIMA - Post Graduate Diploma in Business Management & UCLA - PGPx
Business Management & Admin
Advertising, Communications & Marketing
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. Content is a key pillar in digital marketing, encompassing text, images, videos, and technology.
2. Media platforms like Google, Facebook, and Amazon offer free certifications to enhance skills for entry-level positions.
3. Analytics and research are crucial for understanding customers, brands, and market dynamics, leading to strategic decision-making in this field.
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
There are three key pillars when it comes to digital marketing. First and foremost is content.
Content has many facets. Text is content, images are content, and videos are content. Technology pieces, like apps, are also content.
One can look at any of these aspects and, with the skills of an undergraduate or someone in a college program, identify areas where they can contribute entry-level work. There's a lot happening in this space.
The second pillar is the media side. Today, Google, Facebook, and Amazon all have free certification courses available on their websites. If students can upskill themselves with some of those courses, they can easily join any company on the digital media side.
So, content, media, and the third part is obviously all about analytics and research. This includes understanding the customer, the brand, market reality, and market dynamics. Doing primary and secondary research and analytics can help in proposing a strategy, which is the third step to getting into the industry.