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What Type Of Person Thrives In Marketing According To A Web Marketing Lead At Blend

Marisa, a Web Marketing Lead at Blend, identifies "curious and driven" individuals as thriving in the industry, emphasizing the importance of both technical expertise and high emotional intelligence—the ability to "work well with others and collaborate with different teams." This collaborative spirit, fostered by continuous learning and self-awareness, is key to effective task completion and overall team success, according to Marisa.

Communication, Teamwork, Problem-Solving, Emotional Intelligence, Curiosity

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Marisa Brazelton

Web Marketing Lead

Blend

California Polytechnic State University, San Luis Obispo

NYU Stern School of Business - MBA, Specializations in Tech Product Management, Leadership and Change Management, and Strategy

Business Management & Admin

Finance (Banking, Fintech, Investing), Technology

Communication and Marketing

Greek Life Member

Video Highlights

1. Curiosity and drive are essential traits for success in web marketing.

2. Strong emotional intelligence and collaboration skills are highly valued.

3. Continuous learning and self-awareness contribute to effective teamwork and task completion.

Transcript

How would you describe people who typically thrive in this industry?

I would say people who are curious and driven are two characteristics that come to mind. When I first joined this company, I noticed right away that people were very driven and had a lot of knowledge and genuine expertise.

This was true whether they were really good at their job or they just had high emotional intelligence and liked working with people. So, I'd say that is almost more important because you want to be able to work well with others and collaborate with different teams.

If I were to define emotional intelligence, I'd say it involves characteristics like being self-aware, having an inherent drive to ask questions, or continuously learning from other people. Being able to apply those skills in a job is very important because you can work well, ensure tasks are done effectively, and also help the people around you work better.

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