Most Important Skills for a Web Marketing Lead at Blend
Marisa, a Web Marketing Lead at Blend, emphasizes that strong communication and, more importantly, "building trust" are crucial for success. This involves fostering collaborative relationships with colleagues, such as Marisa's close work with the design team, to ensure projects are completed effectively and efficiently, demonstrating that a "collaborative, I want to help you" approach yields better results and job satisfaction.
Communication, Teamwork, Relationship Building, Collaboration, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Marisa Brazelton
Web Marketing Lead
Blend
California Polytechnic State University, San Luis Obispo
NYU Stern School of Business - MBA, Specializations in Tech Product Management, Leadership and Change Management, and Strategy
Business Management & Admin
Finance (Banking, Fintech, Investing), Technology
Communication and Marketing
Greek Life Member
Video Highlights
1. Effective communication and active listening are crucial for collaboration.
2. Building trust and strong relationships with colleagues is essential for success and a fulfilling work experience.
3. A collaborative approach, focusing on helping others, is more effective than demanding tasks and fosters better teamwork.
Transcript
What skills are most important for a job like yours?
Sure, I'd say a lot. They're definitely basic skills, so I could say communication and listening. It's a lot of working with different people, being able to hear what they're saying and then apply that based on the job that you're doing.
Almost more important than that, I would say building trust is really important. I think something that some professionals may lack in the business world, or it's not talked about as a key skill, is being able to build relationships and build trust with the people and the teams around you.
So I feel like I've really had the biggest success with, for example, my design team. I work closely with them on a daily basis, and being able to have meetings with them where I can understand the way they think, how they approach projects, and what they need from me on the marketing team. That really helps me be able to give them what they need so they can produce their best product.
Being able to have those strong relationships also comes in handy when maybe you're asked to do a last-minute project. If you've already established that relationship and trust between that individual, it's easier to have that conversation and put out that ask. They know that you're coming from a good place.
They know that you can bring the project to them and say something like, "I've done this background work because I think this is what you are looking for. I think this is what you need to start the project, but let me know what else I can get you." So being able to come from a very collaborative, "I want to help you" rather than "Can you do this for me?" approach is very effective.
It just makes for a more fulfilling job because you're not only doing the work, but you're building relationships with your colleagues. Having that be reciprocal is very important.