Main Responsibilities of a Web Marketing Lead at Blend
Marisa's role as Web Marketing Lead at Blend involves three key areas: managing projects across design, content, and development teams; performing data analysis of user behavior on the company website to inform design and content decisions—"being able to look at that user behavior really helps determine which things we work on next"; and facilitating crucial communication between diverse teams, enabling continuous learning and adaptation in their approach.
Project Management, Data Analysis, Communication, Teamwork, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Marisa Brazelton
Web Marketing Lead
Blend
California Polytechnic State University, San Luis Obispo
NYU Stern School of Business - MBA, Specializations in Tech Product Management, Leadership and Change Management, and Strategy
Business Management & Admin
Finance (Banking, Fintech, Investing), Technology
Communication and Marketing
Greek Life Member
Video Highlights
1. Marisa's role involves significant project management, collaborating with design, content, and development teams to track projects.
2. Data analysis is a core responsibility; Marisa analyzes user behavior on Blend's website to inform design and content decisions, illustrating the iterative nature of web design.
3. Effective communication and collaboration across various teams are highlighted, showcasing the interdisciplinary nature of web marketing and continuous learning opportunities within the role.
Transcript
What are your main responsibilities within your current role?
In my current role, I have about three main responsibilities. One is a lot of project management.
I work with a variety of team members, including our design, content, and development teams. I'm tracking projects over the course of a quarter or month.
The second responsibility is data analysis. I'm essentially the website marketing lead. I track user behavior on the website, like time spent on pages, clicks from the homepage to product pages, and form submissions.
Analyzing user behavior helps my team determine what to work on next. If a page design is successful based on user reactions, we'll keep it. Otherwise, we might redesign or rephrase the copy.
The third part of my job involves a lot of communication between different teams. I really enjoy this aspect of my marketing role because I don't feel siloed.
I work with people from a huge variety of backgrounds, not just other marketers. I can easily learn from them because they have different skills and knowledge.
It's helpful to continuously learn from experts and apply that to my job. I've definitely changed the way I work over the past few years by adapting based on the knowledge I gain from others.