Favorite Parts of Working in the FinTech Industry as a Web Marketing Lead
Marisa, a Web Marketing Lead at Blend in the FinTech industry, finds the most rewarding aspect of her career is "helping people in underserved communities get better access to financial tools," a shift from her previous role in computer software which served larger businesses. This allows Marisa to connect with the end user on a more empathetic level, "making a bit more of an impact" with her marketing work.
FinTech, Marketing, Helping underserved communities, Making an impact, Empathy
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Marisa Brazelton
Web Marketing Lead
Blend
California Polytechnic State University, San Luis Obispo
NYU Stern School of Business - MBA, Specializations in Tech Product Management, Leadership and Change Management, and Strategy
Business Management & Admin
Finance (Banking, Fintech, Investing), Technology
Communication and Marketing
Greek Life Member
Video Highlights
1. Marisa's work in FinTech directly impacts underserved communities by improving their access to financial tools.
2. She finds fulfillment in contributing to her company's mission and making a tangible difference in people's lives.
3. Her role allows for empathy with the end-user, which she incorporates into her marketing strategy.
Transcript
What do you enjoy most about being in your industry?
My current industry is FinTech. Specifically, my company. What attracted me to the company is that we help people in underserved communities. We help them get better access to financial tools.
This is something that I find fulfilling, especially after working in the computer software industry. While that field still helps people, it generally serves big businesses on a higher level. I really like FinTech and my current role because I feel like I am helping my company achieve its mission and making a greater impact.
When I think about the end user of my marketing work, I picture individuals who have faced many barriers. These barriers might prevent them from achieving goals like owning a home or being accepted for a bank loan. I can empathize with this end user, rather than feeling disconnected as I did with computer software. This empathy drives me in my work.