Most Important Skills for a Senior Manager Global Strategy at a Fast Food Chain
For a marketing strategist at a large company, Kristan highlighted the importance of understanding "where the trajectory of industries is going," demonstrating strategic foresight. Effective communication and influence are also crucial for ensuring alignment and driving ideas forward within a large organization.
Communication, Strategic Thinking, Leadership, Influencing, Industry Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Kristan Hannigan
Sr. Manager, Global Strategy
Fast Food Chain Company
University of California, San Diego
MBA from UCLA Anderson
Business Management & Admin
Food, Beverages & Alcohol
Business Strategy
Honors Student
Video Highlights
1. Understanding industry trends and trajectories is crucial for strategic marketing.
2. Effective communication and influencing skills are essential for aligning teams and achieving shared goals within a large organization.
3. Strategic thinking and the ability to influence and gain buy-in on ideas are vital for success in a marketing strategist role.
Transcript
So, what skills are most important for a job like being a marketing strategist?
It's important to understand what's happening in the business and where the trajectory of industries is going. That's a significant factor.
Another major area is communication. With a large company, you need to ensure everyone is moving in the same direction.
Therefore, being able to communicate and influence others with your ideas is also very important.