Main Responsibilities of a Senior Manager Global Strategy at Fast Food Chain Company
Kristan's role as a Sr. Manager, Global Strategy at Taco Bell involves three key areas: "diagnosis," assessing business performance and consumer trends; "strategy," determining investment priorities and growth opportunities; and "operations and tactics," ensuring successful execution through cross-functional collaboration. This highlights the multifaceted nature of marketing strategy, requiring both analytical skills and effective teamwork to achieve business goals.
Marketing Strategy, Business Analysis, Strategic Planning, Cross-functional Collaboration, Project Execution
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Kristan Hannigan
Sr. Manager, Global Strategy
Fast Food Chain Company
University of California, San Diego
MBA from UCLA Anderson
Business Management & Admin
Food, Beverages & Alcohol
Business Strategy
Honors Student
Video Highlights
1. Kristan's role involves three key areas: diagnosis, strategy, and operations/tactics.
2. A significant portion of her time is dedicated to analyzing business performance, industry trends, and consumer behavior to inform strategic decisions.
3. Collaboration and communication are crucial aspects of her role, requiring teamwork across various departments to ensure successful implementation of marketing strategies.
Transcript
So, you lead and work in marketing strategy at Taco Bell, which is amazing. I'm wondering what that role requires and what the main responsibilities are of your marketing strategy role.
There are three components to marketing strategy: diagnosis, strategy, and operations/tactics. I spend about a third of my time on diagnosis.
This involves looking at how the business is doing, how the industry is performing, what's happening with competitors, and where consumers are focusing. It also includes understanding consumer sentiment, what's resonating in our marketing efforts, what isn't, and what's driving sales. Essentially, it's diagnosing the business and identifying what's working and what's not.
From there, the second part is strategy. This is about figuring out, based on the diagnosis and what's happening in the world and with consumers, where we should be focusing. It also involves determining where we should invest our dollars, how we should think about growth opportunities, and how we want to deliver for our customers.
The final component is making sure it all gets done. This means working with our supply chain and operations teams, and collaborating across our cross-functional teams. There's a lot of communication and collaboration involved to ensure we can accomplish everything we've planned based on our strategy.