Favorite Parts Of Being A Senior Manager Global Strategy At Fast Food Chain Company
Kristan, a Senior Manager of Global Strategy, thrives in the "marketing science" aspect of their role, enjoying the data-driven approach to finding growth opportunities. This blend of analytical work with collaboration with the creative marketing team, along with mentoring their "rockstar team," makes the job incredibly rewarding.
Data Analysis, Teamwork, Leadership, Marketing, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Traits
Kristan Hannigan
Sr. Manager, Global Strategy
Fast Food Chain Company
University of California, San Diego
MBA from UCLA Anderson
Business Management & Admin
Food, Beverages & Alcohol
Business Strategy
Honors Student
Video Highlights
1. The blend of marketing and data science allows for growth opportunities.
2. The collaborative environment with creative and analytical teams is inspiring.
3. Mentorship and collaboration with a high-performing team is a rewarding aspect of the role.
Transcript
What do you enjoy most about being a marketing strategist right now?
I love my role because it's a little more math-heavy and a little more data-heavy. I'm in this really cool role where I can be part of the marketing department, focusing on the marketing science side of things.
This allows me to still be in the data, look at where we're going, and find opportunities to drive growth. At the same time, I have amazing counterparts on the other side of our marketing team, the creatives, who are so inspirational.
The scope of my role is super interesting, and I've had so many amazing opportunities to try out different roles. I also really value the collaboration and environment.
I have three direct reports, and I really enjoy partnering with them. I think I have such a rockstar team that I learn so much from. Having that coaching mentality and partnering with them is rewarding; they teach me as much, if not more, than I teach them.