A Day in the Life of a Senior Manager Global Strategy at Fast Food Chain Company
A day for a marketing strategist at Taco Bell involves significant collaboration, "a lot of meetings" to ensure alignment across departments in a large organization, and strategic diagnosis work involving sales data analysis to "make sure that we're focusing on the right thing." This blend of collaborative meetings and data-driven strategy is key to their role.
Collaboration, Strategic Thinking, Data Analysis, Communication, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Kristan Hannigan
Sr. Manager, Global Strategy
Fast Food Chain Company
University of California, San Diego
MBA from UCLA Anderson
Business Management & Admin
Food, Beverages & Alcohol
Business Strategy
Honors Student
Video Highlights
1. Collaboration is key: Kristan emphasizes the collaborative nature of her work, highlighting the importance of communication and alignment across various departments (operations, finance, supply chain) within a large organization.
2. Data-driven decision making: A significant portion of Kristan's day involves analyzing sales data and trends to inform strategic decisions. This demonstrates the importance of data analysis skills in marketing strategy.
3. Strategic thinking and problem-solving: Kristan's role includes not only attending meetings but also dedicating time to diagnose business performance and develop strategies to address challenges. This showcases the need for critical thinking and problem-solving abilities in this field.
Transcript
So, what does a day in the life of a marketing strategist at Taco Bell look like?
We are a culture that sits in a lot of meetings. We try to build a very collaborative culture. When you have an organization as large as ours, something like a 13-billion-dollar company, it requires many people to come together.
There's a lot of collaboration and communication that happens to ensure everyone is aligned on the program. We're running operations, finance, and supply chain, and I'm nodding along with what's happening. So, you definitely have a lot of meetings.
Other than that, I try to carve out a decent amount of time to look at what's happening with sales. How are we trending? I do that diagnostic work to make sure I have a good understanding of what's happening in the business to make the best decisions.
So, there's definitely a mix of meetings, diagnosis, and strategy time in order to make sure we're focusing on the right things.