A Day In The Life Of A Clinical Business Development Manager At InteliWound
Kayva's role as a Clinical Business Development Manager at InteliWound involves a dual approach: field work focused on relationship nurturing, and computer work focused on patient onboarding. The field work aspect emphasizes building trust with partners by demonstrating a "patient first, not profit" mentality, while the computer work ensures patients receive timely care, highlighting the importance of speed and influence in wound care where "every minute counts."
Relationship Building, Networking, Healthcare, Business Development, Patient Care
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Kayva Jha
Clinical Business Development Manager
InteliWound
Barrett, the Honors College at Arizona State University
Arizona State University (ASU) - W. P. Carey - MS in Business Management
Medical, Sciences & Related, Biology & Related Sciences
Biotechnology & Pharmaceutical, Healthcare, Medical & Wellness
Business Strategy
Disabled
Video Highlights
1. Building trust and long-term relationships is crucial in healthcare business development due to the reputation involved when referring patients to another company.
2. Maintaining visibility and consistent communication with existing clients is essential, as a significant portion of business (80%) comes from current customers.
3. Balancing field work (networking, relationship building) with computer-based tasks (telecommunication, patient onboarding) is key, especially emphasizing timely patient care in wound management.
Transcript
What does a day in the life of a clinical business development manager look like?
It looks like there are two main aspects to the job. You can split your time between them depending on the day.
The first is the field-based aspect. This involves marketing to potential clients, letting them know your clinic is operational and can accept new patients. It's about building and nurturing relationships.
Developing business in healthcare requires a lot of trust and partnership. The practice's reputation is on the line when they refer patients to another company.
This role is a long-term, consultative account where you nurture relationships and manage expectations. While sometimes you'll market to new places, the best business often comes from existing clients.
About 80% of your business comes from the customers you already have. So, visiting them and simply checking in is important.
Remember the availability heuristic: if you stay visible, people will remember you and continue to do business with you. This is a significant part of the job.
This also includes attending networking events and making genuine connections with like-minded professionals. This means people who are truly patient-first, not profit-driven.
Leveraging this network creates a community of people who support you from a business perspective. This has been a really magical journey for me.
The second part of the job is computer-based. With technology and remote work, a large portion of business is conducted via telecommunication, email, and virtual appointments.
This also involves processing and onboarding patients. While I could delegate this, when a patient comes in, I want them to receive care immediately.
Especially in wound care, every minute counts. In a role like this, influencing whether someone is seen tomorrow versus in two weeks is crucial.
I make sure I'm behind the computer and available to answer the phone, ensuring all developments are followed up on time.