Favorite Parts Of Working In The Blockchain Industry As A Marketing And Protocol Director
Houston, a Director of Marketing and Protocol Relations, thrives on the innovative nature of the blockchain industry, enjoying the ability to "make up the rules" and implement novel marketing strategies. This allows for constant experimentation—"if it works, awesome. If it doesn't, why didn't it work?"—and creative freedom, a stark contrast to the perceived rigidity of established companies like Amazon.
Innovation, Creativity, Entrepreneurship, Marketing, Technology
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Houston Morgan
Director of Marketing and Protocol Relations
Leading Digital Finance Organization
Arizona State University (ASU) - W. P. Carey
N/A
Business & Related, Communications
Finance (Banking, Fintech, Investing), Technology
Communication and Marketing
Scholarship Recipient, Transfer Student, Student Athlete
Video Highlights
1. The ability to be innovative and create new marketing strategies and techniques.
2. The opportunity to work with new technologies and reach new audiences in unique ways.
3. A dynamic environment that allows for experimentation and learning from successes and failures.
Transcript
What do you enjoy most about being in your industry?
I like being able to make up the rules, and I mean that in a weird way. I'm the kind of person who likes having a blank canvas to paint on.
I actually got offers from Amazon to go back and work in their marketing department. But honestly, that sounds awful to me. I like being able to say, "Hey, I want to try this out. We've never done this before."
I'm doing innovative marketing techniques, touching new technologies, and connecting with new people in new ways. The idea of having to write a billboard, while it could be fun, isn't very exciting to me.
What's exciting about this industry specifically is that you can sort of make s**t up. If it works, awesome. If it doesn't, you ask why it didn't work and what you can do better next time.
There's really no limit to what you can do. You can set the course of what you want to do in any direction, and that includes marketing. I like being able to be creative and flex those muscles, especially in the blockchain industry.