Entry-level Positions for Aspiring Digital Marketers
Houston, Director of Marketing and Protocol Relations, recommends entry-level positions like "part-time writer" as a starting point, highlighting their own career trajectory which began with writing articles about crypto despite limited prior knowledge; this approach allowed for "on-the-job training" and skill acquisition through practical experience. The interviewee emphasizes the importance of leveraging existing skills, even if tangential to the field, and proactively seeking opportunities to learn and grow within a role.
Marketing, Writing, Blockchain Technology, On-the-Job Training, Career Advancement
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Houston Morgan
Director of Marketing and Protocol Relations
Leading Digital Finance Organization
Arizona State University (ASU) - W. P. Carey
N/A
Business & Related, Communications
Finance (Banking, Fintech, Investing), Technology
Communication and Marketing
Scholarship Recipient, Transfer Student, Student Athlete
Video Highlights
1. Entry-level writing positions in marketing departments are a great starting point, even without extensive blockchain knowledge.
2. On-the-job training is prevalent in this field; starting with a role and learning as you go is a viable path to career progression.
3. Practical experience, gained through roles such as part-time writing, is valuable and can lead to advancement within the organization.
Transcript
What entry-level positions in this field might an undergraduate college student consider?
This is super cool. The way I started at ShapeShift was as a part-time writer for the marketing department. I literally just wrote articles about crypto.
It was really cool because I didn't really know about the actual tech that other companies were building in crypto. I only knew it from a customer, node operator, or validator perspective. Finding opportunities like that, where you can practice skills and learn, then puts you into the next positions.
Even though I'm the Director of Marketing now, all the things I've done and learned until now were acquired on the job. It's like, "Can you do this?" "Sure." Then I go learn about it. As I'm doing it, I'm learning and practicing. You just do that ad nauseam until you get better.
That's a really great way to start. If you don't know anything about blockchain but enjoy writing, start writing articles. You can even say, "Hey, I just wrote this. Pay me." Then you're hired as a part-time writer and can get going.